Wunderman Thompson Morocco and NGO Jood partnered to transform OOH billboards into shelters for earthquake victims in Morocco, as part of their ‘Life-Saving Outdoors’ initiative.
The Marrakech Al Haouz region in Morocco recently experienced an earthquake that resulted in the loss of over 2,850 lives and over 2,500 injuries.
Given the challenge of initiating reconstruction in a short term, the aftermath rendered many people in remote and mountainous villages homeless and exposed to the harsh elements including the terrain and weather conditions.
The Life-Saving Outdoors initiative aimed to repurpose hundreds of 4×3 outdoor billboards into robust, waterproof, and thermal tents, offering tem
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