Roy Haddad, WPP’s director for the Middle East and North Africa, talks GroupM, JWT Dubai, and the problems facing the market
It’s late morning in Beirut and Roy Haddad is swinging around a lightsaber. “My kids got it for me for my 50th birthday,” he says, the weapon’s distinctive hum rising in pitch with every rapid movement. “We’re a family that is Star Wars crazy.”
These are eventful times for WPP in the Middle East and North Africa, and no-one can begrudge the holding company’s regional director a bit of harmless fun. With GroupM formally launching in the region, JWT Dubai in a state of flux, and the departure of Joseph Ghossoub leaving Haddad to fill i
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