The Work

Namshi – Road Trip

A brand initiative for e-commerce fashion destination Namshi.com, this campaign by Dubai-based independent agency Moloobhoy & Brown positions Namshi as a young and trendy lifestyle brand for a 16 to 24-year-old fashion forward audience. The online film captures the spirit of four friends as they adventure through the region on a road trip. The film is also showing in cinemas.

Project Road Trip

Client Namshi

Agency Moloobhoy & Brown

Executive creative director Hussain Moloobhoy

Creative director Elliott Brown

Director Joshua Lawrence

Production agency Magnet

Producer Wafa Tajdin

Sound design JBM Studio

Hair and make-up Sophie Leach

Stylist  Tina Choie