By Gideon Spanier
Strong growth at media-buying arm Group M helped to drive WPP’s net sales up 19.3 per cent in the second quarter, more than making up for the 15.1 per cent Covid slump a year ago. As a result, the world’s biggest agency group has upgraded its 2021 revenue forecast for the second time in four months.
Over the first six months of 2021, net sales (known as revenues less-pass through costs) were up 11 per cent to £4.9bn, which WPP chief executive Mark Read said showed “we are leading the industry organically”.
Interpublic was up 10.6 per cent, Omnicom 10 per cent, Publicis Groupe 9.7 per cent and Vivendi’s Havas 7.3 per cent over the same period.
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