WithFeeling has announced the appointment of Keith Gillespie as its new Head of Sonic Branding.
An award-winning sonic branding expert from Ireland, Gillespie’s arrival signals the company’s bold ambition to accelerate its global expansion with an aim to solidify its position as a leader in the sonic branding industry.
Gillespie brings over seven years of experience in the sonic branding industry, where he has worn several hats as an audio editor, composer, brand strategist and more.
With this wealth of experience working with renowned brands across the U.S., Europe, and Australia, WithFeeling claims that Gillespie brings a fresh and innovative perspective to the company. His expertise in creating memorable and impactful audio identities aligns perfectly with the company’s mission to push the boundaries of sound and music for brands worldwide.
Prior to his new role at WithFeeling, Gillespie worked at a Danish-based sonic branding agency called Unmute, where he played a part in the agency’s win of the Red Dot Design Award in 2022 for the sonic branding of Saudi Sports Company.
Gillespie’s approach, grounded in the belief that ‘sonic branding is an extension of a brand’s core foundation,’ will aim to drive WithFeeling’s efforts to deliver world-class audio experiences that resonate deeply with audiences.
Commenting on the appointment, Joe Dickinson, Chief Music Officer at WithFeeling, said: “We’re thrilled to have Keith join us at such an exciting time for WithFeeling.”
Dickinson continued, “His expertise and creative vision will be instrumental in driving our ambitious growth plans. As we continue to expand, Keith’s leadership will help us achieve our goal of becoming the leading sonic branding agency globally.”
WithFeeling said Gillespie’s appointment marks a significant step forward for the company as it aims to scale within the sonic branding industry, delivering cutting-edge, holistic audio branding solutions to clients around the world.
