Impact BBDO
Dani Richa, Chairman BBDO EMEA and Group CEO Impact BBDO
How has your role as head of agency evolved?
I play a dual role – on one hand a role very similar to that of casting director, scouting talent and assigning roles, ensuring we have the right skillsets and capabilities in place while also identifying partners for collaboration.
On the other hand, that of an orchestra conductor, ensuring all the different parties are working seamlessly and are harmonious. Having said that my role continues to evolve using data analytics tools to make more educated, strategic decisions, with greater emphasis than ever on diversity, inclusivity and sustainability.
Tell us why you think you won
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
