Alex Jena looks at how smart online entrepreneurs are changing the face of marketing
As Dubai’s government continues to push forward with its ambitious Expo 2020 plans to create a ‘smart city’ and ‘digital economy’ we have seen a huge increase in the attention and investment given to start-ups. This has fostered a growing entrepreneurial spirit in the region, spurred on by a social media generation that has changed the face of marketing forever.
Historically, marketing was simply about finding your customer and relentlessly shoving a message down their throats. Then came the Internet of Things, where brands really had to consider the unyielding power of an 18-year-old with a keyboard wh
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