On July 10th, 2025, Instagram officially became indexable by Google – Instagram content is now discoverable outside of the Instagram app. For years, social content was a closed loop which for us was great for brand building and engagement but somehow disconnected from traditional digital acquisition.
Why is this a big deal?
Instagram posts from public accounts are now showing up in Google search results. And that’s huge, not just for marketers, but for brands in hospitality and lifestyle, who rely on visual storytelling to drive brand love and bookings.
This shift is putting the power of discovery into the hands of the public – influencers and everyday guests. It marks a major tu
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