Porsche has redesigned its iconic logo, a process that took three years.
On first impressions, it’s hard to spot the changes given how subtle they are. But with such a well-known symbol the German luxury car brand was never going to do anything too radical.
The new logo now includes brushed metal, a honeycomb design and a slightly different black horse.
But why did it take three years to redesign it?
Joachim Paetzel, Specialist for Colour and Trim at Style Porsche, worked with design colleagues and marketing experts to carefully modernise the iconic logo.
“A trademark is not designed ‘off the cuff’ within a few days. You have to go back to it again and again, sometimes at longe
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
