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Why advertising operations need women at the top

Ad Scholars' Meenal Madishetty reflects on how her experience in advertising operations in the Middle East shaped her career.

Meenal Madishetty, Head of Operations, AD Scholars.

In the dynamic and ever-evolving world of advertising, women are increasingly making their mark, particularly in leadership roles. My journey as head of operations in a largely male-dominated field is a testament to the resilience, innovation, and leadership capabilities women bring to the table.

Stepping into a leadership role traditionally held by men was both a challenge and an opportunity. The role of head of operations demands strategic thinking, empathy, and innovation.

Embracing these qualities has allowed me to lead effectively and contribute to the d


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