posted on Aug. 13, 2024 at 4:54 pm

Why advertising operations need women at the top

posted on Aug. 13, 2024 at 4:54 pm

Ad Scholars' Meenal Madishetty reflects on how her experience in advertising operations in the Middle East shaped her career.

Meenal Madishetty, Head of Operations, AD Scholars.

In the dynamic and ever-evolving world of advertising, women are increasingly making their mark, particularly in leadership roles. My journey as head of operations in a largely male-dominated field is a testament to the resilience, innovation, and leadership capabilities women bring to the table.

Stepping into a leadership role traditionally held by men was both a challenge and an opportunity. The role of head of operations demands strategic thinking, empathy, and innovation.

Embracing these qualities has allowed me to lead effectively and contribute to the d

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.