Toshiba claimed its position as YouGov’s Biggest Brand Mover in the UAE last month. Followed by SeaWorld Abu Dhabi, Vaseline, Rotana and City Centre Deira with positive developments in their consumer perception across brand metrics.
The YouGov BrandIndex has identified brands that have shown the highest number of improvements across 13 metrics each month, ranging from aided brand awareness and corporate reputation to purchase consideration and customer satisfaction.
Three key brand metric categories include:
Media and Communication (aided brand awareness, ad awareness, word of mouth, buzz)
Brand Health (quality, value, general impression, corporate reputation, customer sati
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