White Label Media celebrates 10 years in the UAE

White Label Media, a leading Public Relations agency founded in the UAE is celebrating 10 years of operation in the region. Founded by Shraddha Barot Amariei,  on 30th April 2012, the firm has not only grown tremendously over the years within team expansion and clientele, but expanded its geographical footprints across the GCC and in the Middle East, London, India, and some parts of Europe.  Shraddha further expanded her business portfolio and launched The Nameless Network in 2020, the Digital and Social Media under the White Label Media group.

Are you doing video right? And do you want to do it better? Join us at our next Campaign Breakfast Briefing: Video 2022 – Moving Pictures to discover the latest learnings from platforms, broadcasters and other industry experts. There will be insights; there will be original research. The only thing that will make this event better is you. Join us and the industry on the 27 May.


White Label Media works closely with clients across the category of F&B, Retail, Lifestyle, Beauty, Fashion, and growing Corporate PR division as well as travel & destination marketing offering services such as luxury PR and Marketing, event launches, Digital Marketing, Social Media Management, Brand Development, and Strategy. The agency had the privilege of working with renowned brands like Manolo Blahnik, Furla, Marea New York, celebrities such as David Craig, Jacqueline Fernandez, Masaba Gupta along with managing the press conference for Incredible India at Arabian Travel Mart including homegrown brands that have now been fully established and supported in the expansion of its operations across various regions resulting in nominations and wins across several industry awards.

Driven by hard work and determination throughout her journey,  Shraddha was awarded “One of the Top 50 Global Inspirational Women To Look Out For in 2022; and White Label Media has been declared as a verified and trusted company by the Dubai Chamber of Commerce and Industry.

White Label Media continues to set itself apart from other PR firms with a savvy and strategic approach to media relations, client servicing, and crisis management that not only delivers results for our clients but establishes lasting media relationships and trust within all our stakeholders.

Speaking on the accomplishment of a 10-year milestone, Chief Inspiration Officer, Shraddha Barot Amariei, said “I am extremely proud of what we have achieved over the past ten years. We have had a remarkable journey considering I started White Label Media with no PR background from my living room in 2012. I am happy to see both my ventures doing so well in the market and for this, I would like to express my gratitude to all our team members, clients, vendors, associates, and friends in the media fraternity for believing in me and my firms. We will continue to strive and evolve as a firm, through investment in quality resources, strategic planning for all our clients, and a clear vision to implement our expansion plan to enter new territories.

Shraddha further adds, “I am excited by what the future holds for the firm, as we continue to explore new service offerings and markets and expand our sector proficiency.”

Along with PR and Digital know-how, Shraddha has also successfully Co-founded the other two businesses i.e., 1115Inc, UAE’s first E-commerce Consultancy for SMEs and Family Offices, and

Ri& Toni- an artisan luxury home & lifestyle homegrown brand.

Looking to the future, White Label Media plans to grow the provision of its services further through the addition of accompanying sector-specific expertise and is already in the process of expanding its operations into the Middle East and European countries with a focus on growing their Corporate PR division too.