Mariam Abou Ouf
Are you the only female commercials director in Egypt?
“Yes I am.”
Why?
“I have no idea,” says Mariam Abou Ouf.
Her bluntness and honesty are refreshing. “Maybe this article will make agencies think about female directors,” adds the woman behind J.Walter Thompson Cairo’s ‘Abla Fahita’ show and Vodafone’s ‘Fakka’ campaign. “Because when it comes to directors from the region, agencies and production houses do not make enough effort to find new talent. They just choose from the pool of directors that are already working. And most of the new directors in the field are ex-agency. Either they give themselves their first directing job or a crea
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