Do you remember the fires in Turkey, the droughts in Iran, or the latest IPCC report on climate change? If you were following much of the local media this summer, these issues may have passed you by. Likewise, it often seems that brands here do little when it comes to the issue of sustainability.
In some ways, I understand why sustainability isn’t top of mind for many of the region’s brands. There’s little in the way of public pressure, and there’s no Arabic Greta to focus people’s attention on the issue. And while governments are investing in areas such as renewables, they also aren’t pushing firms to do more when it comes to areas such as the environment or carbon emission
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