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When technology pilots content

UM’s Rasha Rteil looks at what iPhone’s ‘Live Photos’ feature means to digital content

Maybe unlike me, you were not glued to your Apple TV for the countdown to Apple’s live streaming of the release of the company’s new products. But you must have heard about the new updates from Apple. From the iPad Pro to the Apple Pencil to the new Apple TV, we are thrilled as always. However, there is one explicit, fresh feature on the iPhone 6s which I’m chiefly excited about: Live Photos.
With Live Photos, we as marketers can still see that mobile – be it as a device or its applications – is the ultimate driver of users creating the best content. What is more, we will begin to witnes


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