Brands Featured

Shantelle Nagarajan

posted on Nov. 11, 2024 at 11:32 am

When saving the turtles becomes one with the brand

Shantelle Nagarajan

posted on Nov. 11, 2024 at 11:32 am

Jumeirah’s Michael Grieve and Barbara Lang-Lenton speak to Campaign Middle East about rehabilitating turtles and the tangible effects of sustainability on brand.

The Dubai Turtle Rehabilitation Project at Jumeirah Al Naseem has released over 2000 turtles since its inception.
This June, Jumeirah Al Naseem, a property under hospitality brand Jumeirah, launched a turtle-themed stay experience to mark 20 years of its Dubai Turtle Rehabilitation Project (DTRP) – the ‘cornerstone’ of its broader sustainable brand strategy.
Campaign Middle East discusses sustainability in practice, as well as the tangible effect on the brand, with Michael Grieve, Jumeirah’s Chief Brand Officer and the driving force behind DTRP Barbara Lang-Lenton.
“What began as a focused conservation initiative

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Tags:Barbara Lang-Lenton Chief brand officer community initiative Director of Aquarium DTRP Dubai Turtle Rehabilitation Project Jumeirah Jumeirah Al Naseem Michael Grieve Turtle Rehabilitation

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.