The Dubai Turtle Rehabilitation Project at Jumeirah Al Naseem has released over 2000 turtles since its inception.
This June, Jumeirah Al Naseem, a property under hospitality brand Jumeirah, launched a turtle-themed stay experience to mark 20 years of its Dubai Turtle Rehabilitation Project (DTRP) – the ‘cornerstone’ of its broader sustainable brand strategy.
Campaign Middle East discusses sustainability in practice, as well as the tangible effect on the brand, with Michael Grieve, Jumeirah’s Chief Brand Officer and the driving force behind DTRP Barbara Lang-Lenton.
“What began as a focused conservation initiative
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