Instagram is the world’s favourite social platform, according to a report released by creative agency We Are Social and media intelligence company Meltwater.
The app took over the position from last year’s favourite, WhatsApp.
The report Digital 2024 found that 15 per cent of internet users between the ages of 16 and 64 consider Instagram their most loved platform, pushing WhatsApp into second place with 16.1 per cent.
However, when it comes to time spent on social media platforms, TikTok is the highest on Android platforms.
Android users average about 34 hours per month on the social media app. In second place is YouTube, with the average user spending just over 28 hours p
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