Image Credit: Apple,Amazon,Microsoft,McDonald’s,Visa,Louis Vuitton, Google, MasterCard,Coca-Cola
Apple has retained its position as the world’s most valuable brand, for the second year in a row. Followed by Google, Microsoft and Amazon holding the largest share of brand value. McDonald’s is the most valuable non-tech brand, and Coca-Cola rejoins the top 10 list.
With a brand valuation of $880 billion, Apple has proven resilient in the face of testing market conditions, premium prices and has weathered global economic disruption.
The Kantar BrandZ most valuable global brands report 2023, shows that the total value of
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