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What’s new in event marketing?

Many exciting new things are beginning to emerge in this space, explains Eventum Premo Dubai’s Alexey Berlov

We are fans of events. We have been making them for almost twenty years, studying them, writing books about them, experimenting, making mistakes and experimenting again. Not so long ago, the Eventum Premo agency opened an office in Dubai.

We believe that the event was and will be the culmination of many business processes – the launch of a new product, the launch of a new strategy and the launch of a new cycle in companies.

Every year we analyse presentations with trends in marketing, communications and culture and try to apply them to the event market. We also analyse changes in our work and in customer requests.

Here are the global event marketing trends we have discovered this yea


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