Google has rolled out Conversational experience in Google Ads.
The new chat-based feature is designed to combine users expertise with Google AI to help search campaign creations.
The tool helps optimise search ads by generating the text and assets users need. It will suggest relevant and effective keywords, headlines, descriptions, images, and site links for campaigns.
Brands, advertisers and marketers can build higher quality search campaigns with less effort, through relevant and diverse ad copy, including creative and keywords from a website URL.
The testing was announced last year and will rollout globally to all English-language advertisers within the next few weeks.
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