Arne Slot, Head Coach, Liverpool FC (Image sourced from LiverpoolFC.com)Just under a year ago Liverpool FC announced the appointment of a relatively unknown Dutch head coach called Arne Slot.
Pundits, ex-players, fans and media all agreed on one thing. Following in the footsteps of managerial legend, Jürgen Klopp, was going to be a very tough gig. The prosecution’s main evidence was to look at Manchester United, now onto their 10th managerial position, since Sir Alex Ferguson retired in 2013.
So how does one follow in the footsteps of a powerful brand and iconic leader?
While football and communications might seem worlds apart, both operate on the foundations of any brand – positioning, reputation and connection. Klopp was a larger-than-life figure wit
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