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posted on Mar. 19, 2025 at 11:54 am

What Liverpool FC’s Arne Slot can tell us about the power of personal branding

posted on Mar. 19, 2025 at 11:54 am

Current Global's Managing Director - MENAT, Peter Jacob makes the case that while football and communications might seem worlds apart, both operate on the foundations of any brand - positioning, reputation and connection.

Arne Slot, Head Coach, Liverpool FC

Arne Slot, Head Coach, Liverpool FC (Image sourced from LiverpoolFC.com)

Just under a year ago Liverpool FC announced the appointment of a relatively unknown Dutch head coach called Arne Slot.

Pundits, ex-players, fans and media all agreed on one thing. Following in the footsteps of managerial legend, Jürgen Klopp, was going to be a very tough gig. The prosecution’s main evidence was to look at Manchester United, now onto their 10th managerial position, since Sir Alex Ferguson retired in 2013.

So how does one follow in the footsteps of a powerful brand and iconic leader?

While football and communications might seem worlds apart, both operate on the foundations of any brand – positioning, reputation and connection. Klopp was a larger-than-life figure wit

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Tags:Arne Slot authenticity branding brands Consistency credibility Current Global Current Global MENAT Jürgen Klopp Leadership Liverpool personal branding Peter Jacob reputation resilience

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.