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Over the last 13 years in the industry, I have personally seen how the UAE has embarked on an extraordinary journey of change, not just in its regional growth but also in the realm of digital out-of-home (DOOH) advertising. Smart cities such as Dubai and Abu Dhabi are increasingly integrating digital screens into their urban landscapes, making DOOH omni-present.
Districts like Expo Village, Sustainable City, and Dubai International Financial Center (DIFC) exemplify the UAE’s sophisticated approach to urban planning with DOOH at its core. These districts not only enhance the aesthetic
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