In an unusual three-way partnership of Saudia, Newcastle United FC and Formula E, the airline has unveiled a pioneering promotional film.
Khaled Tash, Group Chief Marketing Officer of Saudia, said: “Sport has such a unique power to bring people together and through exciting projects like this we’re committed to bringing fans of both Newcastle United and Formula E closer to the sports they love.
“This film exemplifies Saudia’s commitment to innovation and collaboration.”
Jeff Dodds, CEO of Formula E, said the collaboration showcases the possibilities for when organisations come together with a shared vision, “as the wheels of Formula E race alongside the iconic wings of Saudia and
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