Dubai Tourism and Create Production spotlight inclusivity

Dubai Tourism has partnered with Create Production to shed light on the city’s dedication to inclusivity and accessibility for ‘People of Determination’.

This special episode aims to showcase Dubai’s efforts in ensuring that everyday facilities and experiences are accessible to everyone, reflecting the city’s commitment to embracing and supporting all individuals.

Highlighting Dubai’s dedication to inclusivity, the episode focuses on accessible beaches, taxis, and other facilities that ensure everyone can fully enjoy the city.

Partnering with Touch Dubai, an inclusive talent management and disability consultancy agency, along with Paralympic gold medalist Kevin Paul and organisations like Aventura Parks, the episode offers a deeply personal and enlightening perspective on Dubai’s strides towards inclusivity.

The episode features Wellfit, a gymnastics centre providing specialised classes for kids of determination, where Kevin Paul works.

By showcasing Dubai’s proactive approach, the project not only educates viewers but also inspires other cities globally to follow suit, marking a pivotal step towards a more inclusive society.

Dia Hassan, Chief Creative Officer at Create. Group, said: “We’re honoured to continue our partnership with Dubai Tourism, showcasing the city’s incredible progress towards inclusivity. It’s inspiring to be part of a shared vision where everyone feels welcome and able to experience the magic of Dubai.”


Producer: Muhammad Ashraf

Director: Uros Arsenijevic

DOP & Editor: Aaron Sugay

Production Coordinator: Suhail Adam

Cam A: Reymar Realista

Cam B: Murphy Caballero

Cam C: Robert Tatoy

DIT: Ferlan Racaza

Sound: Ed Sheffield