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DigitalFeaturedOpinion

What are the social media rules for brand success?

Nobody’s too busy for good content—they’re just too busy for bad content," says Mahdi Shafiei, Founder, Trifid Media.

“Blaming the algorithm is the easy way out, says Mahdi Shafiei, Founder, Trifid Media

When’s the last time you stopped to ask yourself why a brand failed? Not just in the “Oh, their product was bad” kind of way, but really looked under the hood? I’ll tell you why: brands fail when they’re stuck in traditional marketing.

Audiences want more—they want to see content that speaks directly to them. The days of “set it and forget it” branding are over. It’s time to adapt social media strategies or fade into irrelevance.
Stop blaming the algorithm: It’s on you
The algorithm is a mirror; it reflects what


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.