Ramsey Naja is chief creative officer, JWT MENA
“Is this for real?” is one of those questions that have such a quintessential humanity about them they should be listed as a UN World Heritage site and protected by multinational troops. This is because, as humans, we have this unique ability to transform the imaginary into a variety of tangible formats, yet without actually making it reality. It is this, in my view, which really separates us from the animal kingdom. For one thing, I really can’t see simulated experiences being a big draw amongst baboons.
We always long for the real thing but these simulated experiences have that ability to democratise. Virtual reality, which is basical
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