Words: Georganna Simpson
Partner content
Vittorio Bonori, global brand president (pictured), describes Zenith as “a growth partner”, when Campaign asks him to sum up the value his agency brings to clients.
“We are obsessed about what clients want,” he says.
What exactly do they want? Clients are now looking to reinvent their business models to embrace new tech and drive sales. “CMOs are forcing their agencies to deliver evidence-led results and we are doing this, as the ROI agency. This way, they can simply assess if what you are doing for them is working or not.”
Bonori, who has held leadership roles at Zenith and Publicis Groupe for the past 20 years, has notice
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