Leo Burnett’s Bechara Mouzannar, a juror on the titanium and integrated jury, discusses his frustration with the industry and his belief that users should define the new era of communication
The titanium was defined as the way forward when it was introduced by Dan Wieden 10 years ago. However, the quality of the work in general this year in the titanium and integrated competition showed me that the way forward for our industry has totally blurred in all regions of the world.
We ended up seeing great campaigns that had won in several other categories, which makes me believe that there are no borders between categories anymore. We were simply looking for a particular gem that would really uni
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