Seyoan Vela is executive creative director at JWT Dubai
“Once Cannes was a B-list festival. Not in the same category as the One Show or D&AD. Now it’s this juggernaut that dominates our industry. It has expertly evolved into this corporate beast, a global way of quantifying creativity, and this is probably why my feelings towards it are torn.
There are many things to love about it. Remember you are not in Gdansk. This is the South of France in June where the purpose is to celebrate and be inspired by the best work from around the world. And when it comes to the work that wins the grand prix in each category, it always feels like the best, boundary-pushing work rises to the top. This yea
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Well said.
Cannes will never be on par with D&AD or the One Show. And with so many ‘done before’ ideas being awarded at Cannes, I often wonder if jury members are there just for the champagne, not for the campaign.
Oh, I see what you did there.