Perfetti Van Melle Middle East has appointed Wavemaker as its media agency of record, to manage strategic communication planning, offline and digital media planning and buying for its complete portfolio of iconic brands, which include Mentos, Chupa Chups, Smint, Fruitella and Alpenliebe.
Marios Tirkides, marketing director and e-commerce director for MENA and South Asia at Perfetti Van Melle, said: “We are excited to start this new journey of a global partnership with Wavemaker and to have our media business for MENA managed by the Wavemaker MENA team. We are coming from a strong base of media fundamentals and plans that have been built over the last few years and we are looking forward t
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