The latest in the changes in the regions marketing scene was the appointment of Mohamed Torki today as the Chief Marketing Officer for HSA Group.
Mohamed Torki was earlier the Marketing Director for the GCC region, and the innovation leader for Middle East and Africa for Mars Inc. Before Mars, Mohamed spent around 11 years of his career with Procter and Gamble in many roles in Egypt and Switzerland.
Mohamed will lead the full marketing across all industries in HSA Group. HSA is commercial entity that was established in Yemen in 1938. Its Annual turnover is approximately 10 Billion US Dollars, currently employing around 35,000 associates, and its activities include various investment fields (FMCG, Industrial, Trading and Services) in various countries. The HSA Group is one of the major and strategic sponsors of the World Economic Forum “Davos”, and a member of the board of the Arab Businessmen Council.