Wavemaker, the global media, content and technology agency, announced the appointment of Mariam Raafat as MD for their Egypt office. The announcement was made by Rabe Iyer, Wavemaker MENA CEO.
Mariam joins Wavemaker from the Coca Cola Company in Egypt, where she was leading the Integrated Marketing Communication mandate for the whole portfolio of brands of Coca Cola. With more than sixteen years of experience in media strategy, brand planning, insights and digital transformation for one of the region’s biggest brands, Mariam brings both seniority and expertise to the benefit of Wavemaker’s clients in the region.
Commenting on the appointment, Rabe Iyer said, “We are delighted to have Mariam Raafat join the MENA management team. Given her intimate understanding of the Egypt consumer as well as the local media and communication landscape, I believe she is the absolutely right person to support Wavemaker’s growth as an agency of the future and elevate our Egypt operation as a centre of excellence for our growing MENA content practice. “
Mariam, on her new role, said, “It is an absolute pleasure to join the Wavemaker family of future makers. Egypt is at an interesting juncture of growth with old and new rules concurrently in play and I see a big potential in both technology and content as growth pillars for the future.”
Wavemaker is a new kind of global agency delivering transformative solutions through media, content and technology for some of the world’s biggest brands. They have an unrivalled collection of purchase journey data, over 500.000 journeys across 40 markets and 80 categories, and deploy our purchase journey expertise to spot opportunities and problems at every stage of the customer cycle, and turn both into growth. The 8,600 Wavemakers in 90 countries are diverse, integrated and leading-edge, from trading specialists to data scientists, ecomms experts to award-winning content creators. Our mission is ‘Let’s make the Future’ – at a time when market and customer behaviour is disrupted 24/7, we never stop evolving to help clients succeed. Wavemaker is a part of GroupM, WPP’s global media investment management company. For more, see www.wavemakerglobal.com