Warner Music has announced its strategic investment in HuManagement, a talent management agency based in the Middle East and North Africa (MENA) region.
The new deal establishes a long-term A&R scouting agreement, along with marketing and branding opportunities.
It allows Warner Music to identify and amplify artists with the potential to integrate them into its expansive global network.
HuManagement’s cutting-edge expertise in marketing, PR, bespoke social media strategies and branding will be made available to Warner Music’s roster, ensuring a holistic approach to artist development and amplification.
HuManagement encompasses a spectrum of creative disciplines including music,
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
