posted on Sep. 09, 2024 at 2:31 pmSep 9, 2024

Volkswagen Middle East hires new Marketing Director

posted on Sep. 09, 2024 at 2:31 pmSep 9, 2024

Virginie Ludmer has been appointed as the new marketing director for Volkswagen Middle East as of August 5, 2024.

Virginie Ludmer, Marketing Director of Volkswagen Middle East.

Volkswagen Middle East has announced the appointment of Virginie Ludmer as its new marketing director.

Ludmer has taken on the role since August 5, 2024 and brings with her nearly a decade of experience with Volkswagen Group Canada, where she has held several key roles.

“I am delighted to join Volkswagen in the Middle East. I am deeply committed to expanding our brand presence and driving growth in this key market,” said Ludmer.

Ludmer’s career with Volkswagen Canada began as a brand marketing specialist, where she contributed to the growth and

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.