Building on Volkswagen’s Made for Families campaign, Made for Life is a celebration of different types of drivers from different communities and walks of life, expanding the brand’s support beyond the family and into the wider community. The campaign features content of the Volkswagen fleet from seasoned local photographers capturing a wide range of lifestyles in UAE and KSA, showcasing that the brand is ‘Made for Life’.
The objective of the campaign was to create relatable content for the regional audience while supporting inspirational and local talent. The photographs will be featured in Volkswagen Middle East channels’ marketing activities.
Commenting on the campaign, Anja Petrovski
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