Volkswagen Group is conducting a global media agency review after putting on hold a process that originally started in 2021.
Agency holding companies including incumbent Omnicom are understood to be vying for the business.
The review originally commenced in 2021, when it was reported that the German-based automotive group was conducting a statutory review of its media arrangements, with PHD’s contract due to expire at the end of 2023.
However, in November last year, it transpired that Volkswagen had extended its contract with Omnicom’s PHD until the end of 2024 and put the review on hold.
A spokesperson for the group told Campaign UK that “the media world is in a state of upheava
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Tags:Volkswagen
