fbpx
FeaturedNews

Amazon Music partners with Global Chess League to drive sports demand

Tech Mahindra’s Global Chess League is the first of its kind concept

Chess fans from around the world are listening to the historic developments in Dubai from the ongoing Global Chess League through the platform Amazon Music, the official audio streaming partner of the league. 

The debut edition of the league is being held from June 21 and the final is scheduled for July 2.

There have been interesting clashes between the best players from the world of chess, including six world champions across different formats in the sport, in a franchise-based league format.

The partnership between Amazon Music and the Global Chess League aims to drive the sport’s popularity amongst the audio-savvy regions of the world. As part of the partnership, Amazon Music is conducting exclusive podcasts on the league.

There are analysis of significant results on each day and insights for the enthusiasts are provided. Amazon Music is also showcasing audio highlights of the matches for chess lovers across India, the US, Australia and New Zealand.

Mamta Saraf, Director of Amazon Music India, said: “Tech Mahindra’s Global Chess League is an intriguing concept and the first of its kind. 

Music is integral to the game and how it helps players to concentrate, which we saw in the World Championship. We look forward to bringing highlights, interviews and updates from the tournament to our listeners.”

The league is also setting the standards for technological innovations in the sport of chess as Tech Mahindra and FIDE have explored ways to promote the game through tech platforms by leveraging technologies such as 5G, artificial intelligence and virtual reality among others.

“In chess, audio plays a vital role and the context of every move depends on listening to world-class commentators. 

With a partner like Amazon Music providing curated content for audiophiles across regions, we can achieve the goal of connecting with a wider follower of fans through the expert voices we have on boarded for the league.” adds, Jagdish Mitra, Chairperson of Global Chess League Board.