As mobile technology has become more integral in our everyday lives, the quantity of our connections has increased while the quality and meaning of them has decreased. We have ended up ‘alone together’, lost in our own digital worlds. To announce the launch of its all-new network, Vodafone Qatar challenged people to use their phones in a better way – one that brings them together rather than drives them apart. Created by Memac Ogilvy Qatar and directed by Ali Ali and TheTalkies in Egypt, the spot tackles the isolation that technology has created and encourages us to create stronger connections – whether in person or over the phone – with Vodafone’s stronger-than-ever network.
Project: Make better connections
Client: Vodafone Qatar
Agency: Memac Ogilvy Qatar
Creative director: Youssef Gadallah
Account director: Hisham El Saadawy
Planning director: Simin Radmanesh
Art directors: Lorna Addicott, Lau Raziff
English copywriter: Brian Burton
Arabic copywriter: Lamia Khatib
Account manager: Mirna Naccash
Account executive: Nour Dalle
Director: Ali Ali
Production house: The Talkies, Egypt
