VMLY&R hires Miguel Bemfica as CCO for MENA

After ten years and a Cannes Lions Entertainment Grand Prix at McCann WorldGroup, Bemfica joins VMLY&R at an exciting time for the agency.

VMLY&R announced the appointment of Miguel Bemfica as the chief creative officer for VMLY&R MENA. Building on the incredible creative legacy of the agency in the region, VMLY&R was Cannes Lions’ 2020 Middle East & Africa Agency of the Decade, Bemfica will drive creative excellence for client partners and develop the agency’s creative talent. He will report to VMLY&R Europe CCO, Jaime Mandelbaum.

“Miguel is the best of modern creativity; he over indexes on both deep business acumen and brilliant creative thinking. He shares our ambition and passion and will be essential in delivering the VMLY&R promise in MENA. I know he will be an amazing cheerleader and coach for our team and an inspiring p

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