Africa’s largest e-commerce platform, Jumia celebrated a decade with two ultra-vibrant afrobeat and hip-hop tracks. Brought to life by VLMY&R Commerce , the tracks and music videos drove awareness for Jumia’s 10th anniversary and showcased the diversity of the customer experience.
Released alongside their daily deals campaign from June 13 to July 3, 2022, the tracks were mixed with shoppers in Nigeria and Egypt in mind. The colourful campaign challenged the regional perception that e-commerce is in its infancy across North and East Africa, and both celebrated Jumia – as a marketplace, logistics service and fintech platform – that has shown growth during the past decade.
The d
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