Viola Outdoor has named Manel Khalfaoui as its new Head of Sales for the Outdoor Department. Khalfaoui brings more than 15 years of experience in media and advertising sales to the role. In her previous role, Khalfaoui served as Sales Director at a global OOH company with operations based in the region.
In her new position, Khalfaoui will lead and oversee the company’s outdoor media sales and business development across Abu Dhabi and Dubai. Her responsibilities will include expanding the company’s client portfolio, optimising sales performance, and driving strategic initiatives to support Viola Outdoor’s growth in the out-of-home (OOH) advertising sector. Through her appointment, the company aims to strengthen its position as a high-frequency outdoor media provider in Abu Dhabi.
Ahmed Emam, Chief Revenue Officer of BackLite Media and Viola Outdoor, commented on the appointment: “Manel’s extensive experience in the outdoor advertising industry and her exceptional ability to drive growth make her a perfect fit for this role. Her leadership and innovative mindset will undoubtedly strengthen our outdoor sales operations and further our vision to continue being the leading media group in the region.”
The appointment aligns with Viola Outdoor’s ongoing efforts to expand its presence in the UAE’s outdoor advertising market. Khalfaoui’s expertise in strategic planning, client relationship management, and operations is expected to support the company’s growth objectives.
Khalfaoui shared her thoughts on joining the team, stating, “I am excited to join Viola Outdoor during this transformative phase of its growth. I look forward to contributing to its success and enhancing its position as a leader in the OOH advertising space.”
With Khalfaoui at the helm of the sales team, the company aims to reinforce its relationships with clients and stakeholders while driving long-term success.
