Virtue Worldwide, the creative agency powered by VICE, has created an office inside the metaverse for VICE Media Group (VMG). The virtual building will be open to multiple VMG businesses including Virtue and VICE and act as a permanent residence for the group in Decentraland.
The initiative was created by Virtue Futures – a dedicated innovation division within Virtue that helps brands to innovate in new platforms, technologies and spaces in culturally relevant ways. In mid-2021 the Virtue Futures team launched Coca-Cola’s first NFT marking the first meaningful example of how brands and agencies can use the technology.
Built-in Decentraland’s open digital world platform, the sp
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