Yamen Bassili, Head of Growth – MEA, VICE Media Group.VICE Media Group has announced the appointment of Yamen Bassili as its new Head of Growth MEA. The addition of Bassili to the Group’s leadership is in an effort to highlight its focus on regional footprint expansion and delivering innovative brand solutions across the Middle East and Africa.
In his new role, Bassili will lead the growth strategy for Virtue and VICE in MEA, working closely with partners and clients to push the boundaries of creative storytelling and digital transformation.
With over 20 years of experience in the advertising industry, Bassili brings a wealth of expertise in brand strategy, creative communication, digital transformation, and technology-driven marketing solutions.
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