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Vice Arabia names Roberta Monteiro as Associate Strategy Director

The appointment is part of the agency's efforts to strengthen its leadership team in the region.

Vice Arabia has announced the appointment of Roberta Monteiro as Associate Strategy Director in the UAE.

The appointment is part of the agency’s efforts to strengthen its leadership team in the region. The agency also recently announced the appointment of John Davenport as the Executive Creative Director at the Virtue Worldwide, Vice Group’s advertising agency.

Monteiro will report to Rafael Lavor, Head of Strategy at Virtue Worldwide, the creative agency born from Vice Media Group. Lavor joined the agency earlier this year in January to lead the strategy in the MEA region.

She will join the team to support innovation and strategy , focusing on her key client Sharjah Government Me


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