Vatika, the leading natural hair care brand in the Middle East, has launched a campaign to encourage all to be positive and make the most out of their home quarantine. Vatika’s #InspiredByNature campaign suggests fun things that everyone can do at home and, it is centered around borrowing ideas from nature to entertain oneself. Through a series of fun videos released on YouTube and various social media platforms, as well as through partnerships with social media influencers, Vatika shares tips on how to think out of the box to keep oneself entertained during this difficult time.
A particularly touching video shows how a married couple confined indoors during their wedding anniversary managing to make their day extra special by replicating a beach-front view at home. By connecting their TV screen to display a picturesque view of the seashore, and dressing up accordingly in beachside fashion, the wife quips, “To our first #StayHome Anniversary”. This sends a beautiful message that even a quarantine anniversary can be made memorable by planning these little make-believe situations. Another video inspires viewers to use the extra time they have to finally devote time towards pampering their skin and hair with herbal packs—this particularly strikes a chord among younger generation who are normally out and about socialising and do not find time to pay attention to their hair amidst hectic social schedules.
Aashwi Verma, Senior Brand Manager, Vatika, says: “Quarantine fatigue is real. We are social creatures and prolonged periods of staying indoors without socialising with friends, colleagues and family can take a toll on mental health. We believe it is important to be positive and this is the message of our campaign. We collaborated with social media influencers in the Middle East to promote the campaign; and encouraged followers to interpret the hashtag #InspiredByNature and #StayHome in their own way, share their unique experiences on their channels and win Vatika hampers. The campaign gained traction successfully by bringing in 5 million plus views across social media channels. We are excited that our campaign made people happy during quarantine and encouraged them to break the monotony.”
During a time when people around the world are experiencing cabin fever from being locked inside their homes, Vatika has shown a positive spirit through their campaign to cheer up everyone.
Aashwi Verma adds: “These lockdown activities prove that special memories can still be created during a period of confusion, anxiety, and fear. The #InspiredByNature campaign encourages people to take a closer look at their surroundings, unleash their creative energies by sharing and participating in the campaign, and feel a sense of community and togetherness."
Vatika has maintained its reputation of being a nature inspired brand, right from its product ingredients, to its marketing strategies.