Influencer marketing platform Vamp has opened a new Saudi Arabian office, dedicated to helping brands maximise their potential in the region.
This expansion builds on Vamp’s previous success in the UAE, where brands including Marks & Spencer, Canon, Pretty Little Thing and Goody have used the platform to execute beautifully effective campaigns on social media.
Vamp’s creators, across YouTube, Instagram and TikTok will be in particular demand in Saudi Arabia where social media users surged from 25 million to 27.8 million between 2020 and 2021. YouTube, Instagram and TikTok are among the countries most-used platforms.
Karl Mapstone, Head of Middle East at Vamp commented: “The data shows that 79% of Saudis are on social media and they over-index on usage. Brands need a way to connect with these audiences and influencer marketing has proved itself to be a highly effective channel.
“We’re so excited to expand our platform, which will allow marketers to execute large scale creator campaigns across the MENA region quickly and easily, without the hassle of 1:1 collaborations.”
With its invite-only creator community, campaign management tools and accurate performance data, Vamp’s platform has been designed to simplify the influencer marketing campaign process. As a Facebook Business Partner and TikTok creative marketing partner, Vamp has access to accurate first-party performance data
This is the eighth global office for Vamp which was founded in Sydney in 2015. The platform now has teams in Australia, Dubai, UK, Japan, Indonesia, Singapore and Hong Kong, has been used in more than 65 countries and translated into 12 languages, including Arabic.
