Influencer marketing platform Vamp has opened a new Saudi Arabian office, dedicated to helping brands maximise their potential in the region.
This expansion builds on Vamp’s previous success in the UAE, where brands including Marks & Spencer, Canon, Pretty Little Thing and Goody have used the platform to execute beautifully effective campaigns on social media.
Vamp’s creators, across YouTube, Instagram and TikTok will be in particular demand in Saudi Arabia where social media users surged from 25 million to 27.8 million between 2020 and 2021. YouTube, Instagram and TikTok are among the countries most-used platforms.
Karl Mapstone, Head of Middle East at Vamp commen
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