Air Arabia partnered with Careem on the last weekend before Valentine’s Day. Three couples who called cabs for their usual weekend dining out were offered an instant possibility of flying out to Georgia, Sri Lanka or Armenia that same night. Then they had to get to the airport in a couple of hours to fly out for their Valentine’s day celebrations. Dance FM also partnered, and a DJ interacted with the couples in the cars.
Air Arabia wants to promote frequent flying habit, since they offer low price to fly more. Brand needs to be more visible in Dubai and engage more. They worked on the insights that Millennials in Dubai spend a lot on weekends, especially on Staycation and dining
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