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Etisalat’s The Network featuring Rowan Atkinson

Kuwait-based agency Caviar has opened an office in Dubai. The company’s most recent campaign for UAE telecoms provider Etisalat, “The Network”, features British actor Rowan Atkinson, famous for his portrayals of Mr. Bean and Johnny English, and was directed by British writer, producer and director Paul W.S. Anderson, whose previous blockbuster hits include the Resident Evil franchise, AVP: Alien vs. Predator, and the Death Race franchise.

The agency says “The brief was to build a brand campaign focusing around Etisalat’s strong network; our strategy focused on creating a story that showcases the strength of the network through humour and action. Agent One’s mission is to find a


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