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Using technology to bring big ideas to life

Imagination's Group Chief Technology Officer Anton Christodoulou talks digital transformations

How can a company that believes that anything is possible use technology to bring big ideas to life, without stifling creativity or costing our clients the earth?

The challenge for us, and indeed for any company striding out for digital transformation, is how to execute this in a way that is cost effective, scalable, secure and, most importantly, actually works.

Our transformation journey hinged on addressing some key challenges, and opportunities:
Integrating diverse disciplines
Throughout our history, technology has played a powerful and interesting role.

Integrating technology into a creative-first organisation required that we did just that: integrate. We focused on finding ways to e


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