It’s estimated that 8-10,000 men will develop testicular cancer every year, with 1 in 250 men developing it at some stage in their lives.
That’s why self-checks are so important, as an early diagnosis means a higher survival rate.
But videos demonstrating how to perform them are usually boring and cringe-worthy, so most men skip them altogether.
But there is one type of ball-related video that most men cannot get enough of. Football highlights on YouTube.
These clips rack up millions of views, making them the prime media placement for a self-check demonstration.
US-based Testicular Cancer Society and its advertising agency, FP7 McCann Dubai, identified the perfect moment
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Tags:FP7 MacCann Dubai
